Email marketing is not enough! Open rates average less than 18% across all industries. Most other forms of marketing are designed to get people to your website the first time. Retargeting gives you the best possible chance to bring prospects back for their first order, and customers back for their next order. And the cost of retargeting your website visitors on Facebook is cheaper than just about any form of advertising AND it incredibly effective.
No action is required on their part to join this list. All that they need to do is show up to one or more of the pages on your website.
Most businesses (including your competition) have not yet caught on, which gives you a significant marketing advantage. This advantage will soon go away as retargeting will become a standard practice for all businesses.
"Audience Website Retargeting on Facebook allows you to create a personalized sales experience for each and every visitor to your website! The days of redundant brute force marketing are over. With retargeting we can continue the sales conversation right where we left off."